German engineering and electronics firm, Bosch, on Tuesday opened its first exclusive showroom in Kenyas capital Nairobi.
The store, located at The Oval, Westlands, is Bosch’s first dedicated brand shop in East and Central Africa and will offer an extensive collection of the latest high-quality, energy-efficient products in the market.
“Bosch home appliances were designed to significantly simplify and improve daily life and we are excited to introduce the extended range to our Kenyan customers," Bosch Head of Region for Turkey, Middle East and Africa Norbert Klein said.
The brand store’s launch offers the opportunity to appreciate the FreshBox, a chiller specifically developed for remote areas with no access to electricity, along with other German products.
“The FreshBox was developed as a direct result of intensive customer research in Kenya and Nigeria, and will be sold in Kenya under our Bosch brand,” Klein said.
Bosch has two manufacturing sites in South Africa and sales offices in Egypt, Morocco, Nigeria, Angola and Mozambique.