The violent nature with which a man was removed from his seat has sparked backlash and relentless mocking of the airline on Twitter.
Unless you've been locked in a nuclear bunker for the past few days, you can't have failed to miss the incident that occurred on a United Airlines flight set to travel from Chicago to Louisville, Kentucky, in the US on Sunday.
After refusing to give up his seat for cabin crew, David Dao, a doctor practising in Kentucky, was forcibly removed from the aircraft. Unfortunately for United, passengers filmed the whole thing.
The violent nature with which Dao was removed from his seat has sparked backlash and relentless mocking of the airline on Twitter.
These are some of the highlights to come out of the public-relations debacle:
You can see the infamous Pepsi advert here.
Watch the viral video this meme is based on here.